"Drink Sprite. Get RocketCash. Buy what you want." That's the line that Hip-Hop stars, Nelly and Ja Rule, will be rapping tonight at the Roseland Ballroom in New York City for the launch of Sprite.com ( www.sprite.com ), a virtual mall that empowers teens with the currency and freedom to shop online when they drink Sprite.
USA: Sprite sends hip-hop stars shopping at Sprite.com Launch Party
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Why is Pernod still in the wine category?
- Will the latest attack on the big brewers stick?
- Is FEMSA trying to bloody Heineken's nose?
- Diageo performance trends 2013-2017 - results data
- Responsible drinking issues around the world
News
- Fever-Tree names ex-Diageo exec as innovation head
- Asahi ready to spend "billions of dollars" more
- FEMSA makes 163% killing from Heineken stake sale
- US craft beer approaching "SKU rationalisation"
- Top alcohol CEOs join forces for digital pledge
Market research
- Global Spirit Market to 2021 - Market Size, Development, Top 10 Countries, and Forecasts
- Wine Markets in the World to 2021 - Market Size, Development, and Forecasts
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
- Global Tequila and mezcal insights - market forecasts, product innovation and consumer trends
- Emerging Drinks Industry Trends
