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An Irish newspaper has claimed that Gaelic football stars are engaging in television product placement for a high-energy sports drink. The Sunday Independent said yesterday (22 May) that players are involved in a game of cat and mouse with TV executives who are furious about product placement of Club Energise sports drink by members of the Gaelic Players Association (GPA).

The indirect advertising is earning the players up to €500 each time, a senior executive at Cantrell and Cochrane, the owners of the brand, told the paper.

The paper highlighted a post-match interview last Sunday after Armagh's game against Fermanagh Ulster. Armagh's goalscorer, Ronan Clarke, was seen repeatedly taking a slug from the drinks bottle during a post-match interview.

Speaking to the paper, C&C's marketing director, Michael McArdle, said that players receive €500 every time the sports drink makes it on to television.

Club Energise has a sponsorship deal with the GPA which runs until 2013, the paper added.


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