News

US: Sports marketing VP switch at PepsiCo's Gatorade

Most popular

Coca-Cola alcohol launch a statement of intent

Interview - Beam Suntory CEO Albert Baladi

Coca-Cola reaps rewards of CEO's innovation bet

Why are spirits brands still getting women wrong?

Why 'Quality Control' is the name of the beer game

MORE

PepsiCo has confirmed a change of senior VP for sports marketing at its Gatorade division.

The company said yesterday (29 June) that Jennifer Storms will replace Jeff Urban in the position. Storms joins Gatorade from Turner Broadcasting Systems, where she held the position of SVP for sports marketing and programming.

In her new role, Storms will assume leadership of Gatorade's sports strategy and property management including league, team, and athlete relations.

"Jeff has been an integral part of Gatorade's success for more than a decade," said Sarah Robb-O'Hagan, chief marketing officer of Gatorade. "We thank him for his dedication and commitment.

"Her (Storms') experience with innovative multi-media sports platforms, including television, talent and digital across just about every major sport, will allow us to evolve our overall sports marketing approach."

Storms plans to relocate to Chicago in August.


Sectors: Soft drinks, Water

Companies: PepsiCo

Related Content

What beverage ads will air at Super Bowl 2019? - Focus

What beverage ads will air at Super Bowl 2019? - Focus...

PepsiCo renews Philadelphia Eagles partnership

PepsiCo renews Philadelphia Eagles partnership...

Unilever ready to share Lipton RTD brand name as tea sale confirmed

Unilever ready to share Lipton RTD brand name as tea sale confirmed...

Here come the numbers, there goes sustainability and where is South Africa's alcohol industry? - The just-drinks Analyst

Here come the numbers, there goes sustainability and where is South Africa's alcohol industry? - The...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?