Riga Black Balsam launched in New York

Riga Black Balsam launched in New York

SPI's Baltic unit Amber Beverage Group has rolled out the Riga Black Balsam brand to the US market. 

The company said yesterday that following an initial launch in New York, the herbal bitters is expected to roll out to Texas, Florida, San Francisco and Illinois during 2018. The launch comprised both the original Riga Black Balsam as well as Riga Black Balsam Currant.

Amber Beverage said Riga Black Balsam Cherry would make its way to the US market "next fall".

The brand was launched in the US in collaboration with New York-based Aligned Beverage Solutions (ABS), which was appointed to represent Riga Black Balsam in the market earlier this year.

At the time of ABS's appointment, a spokesperson for Amber Beverages told just-drinks that the Riga Black Balsam brand had limited coverage through a small number of operators.

 "To accomplish our goals we will focus on brand awareness increase among United States Bartenders Guild members and participation in the most important industry trade fairs," said  Riga Black Balsam global brand director Maris Kalnins. "For 2018 our priority is product availability in premium bars across New York and other target markets as well."

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