SpiritsEurope DG Paul Skehan to head to PepsiCo

Most popular

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

The rise of adaptogens in soft drinks

The Coca-Cola Co Performance Trends 2016-20 - data

Constellation Brands in fiscal-2021 - preview


Paul Skehan, the director general of SpiritsEurope, is stepping down this week to join PepsiCo.

The pan-continent trade association confirmed Skehan's intention earlier today. He will continue to be based in Brussels, where he is set to assume the role of senior director for public policy, government affairs & communications at PepsiCo.

"It has been a very great honour and pleasure to work as director general of SpiritsEurope" said Skehan, who has held the role since late-2011. "It is a wonderful sector to work in, a vibrant, growth-oriented mélange of large and small distillers, operating in markets across the world.

"I am excited by the opportunity of working with such a blue-chip, global company with deep European roots. Over the last five years, PepsiCo has invested more than EUR690m in the EU, employs more than 17,500 people in the EU and operates 38 manufacturing sites and 17 large distribution centres across the EU."

His departure takes effect at the end of this week. Speaking to just-drinks this morning, a spokesperson for SpiritsEurope said the organisation has started the process to recruit a replacement, although no date was disclosed for announcing a new DG.

SpiritsEurope comprises 31 association and eight multinational members. Last year, the organisation called on European Union negotiators to make the UK's pending exit from the bloc a success.

European Union spirits exports 2016 - Click here for just-drinks' breakdown of the data

Related Content

"There's a link between Brexit, the tariff war and COVID-19" - just-drinks speaks to SpiritsEurope d...

SpiritsEurope commits to calorie counts on EU labels

SpiritsEurope commits to calorie counts on EU labels...

Trade group coalition calls on US President Biden to suspend tariffs

Trade group coalition calls on US President Biden to suspend tariffs...

"We're living in a world of the unknown" - just-drinks speaks to Umi Patel, CMO for PepsiCo Beverage...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?