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US: Spirits sales US continue upward trend - statistics

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Vodka continued its surge in the US market in 2007, and distilled spirit sales overall in the country grew for the eighth straight year, up 5.6% in value and 2.4% in volume, according to figures released by the Distilled Spirits Council of the United States (DISCUS) late last week.

Vodka now accounts for 28% of industry volume in the US, DISCUS said on Friday (25 January).

Organisation officials credited the cocktail craze, continuing premiumisation of the spirits market and the relaxation of state restrictions on alcohol sales as leading factors for the growth.

"Market share continues to grow," said DISCUS president Peter Cressy. "Consumer interest in the cocktail culture is absolutely stronger than ever and continues to amaze us."

Driving the dollar growth were super premium spirits, growing 11.3% in volume and $397m in value. Among all categories, only blended whiskey, blended Scotch whisky and brandy/Cognac lost volume last year. Vodka, rum and Tequila lead the market in revenue growth.

Off-premise sales were strong in 2007, while on-premise sales stalled, DISCUS reported.

Spirits also increased their share of the beverage alcohol market to 33.1% of total revenue.


Sectors: Spirits

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