USA: To Sell

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MORE, LLC., an emerging leader in innovative Internet branding and marketing, was chosen today as the exclusive marketer of the brand and web site.

"With Coke and Pepsi investing heavily on Internet promotion and with domain name values reaching tens of millions of dollars, we felt it was critical to hire a partner to help us manage the sale of," said Peter Wendt, the co-owner of " recently turned down an offer for $38 million and recently rejected an offer for over $10 million. We believe that has far greater application, appeal and value."

"The brand name is extremely valuable. It is instantly recognized by millions of people around the world and has promotional and business value that extends far beyond the soft drink industry," said Dan Lynn, co-founder of "At the end of the day is a great brand name for the Internet age."


Developed by a strong team of experienced marketing, Internet development and design professionals, was founded in January 2000 to provide branding and marketing e-services to companies of all sizes.

Companies: PepsiCo

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