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Product Launch - US: Diageo's Smirnoff Blue: Spiced Root Beer, Dark Roasted Espresso

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Diageo's Smirnoff Blue: Spiced Root Beer, Dark Roasted Espresso

Category - Spirits, vodka, flavoured

Available - From this month

Location - US, nationwide

Price - US$16.99 per 750ml bottle (prices may very per market). Also available in 50ml, 375ml, 1-litre and 1.75-litre sizes

Distribution - Diageo Spirits

Dark Roasted Espresso and Spiced Root Beer represent the first additions to the Smirnoff 100-proof vodka extension.

"Spiced Root Beer and Dark Roasted Espresso are great additions to our portfolio, and signify the brand's commitment to being 'there',” said David Tapscott, Diageo's director of Smirnoff vodka. “'There' at the forefront of innovation with a unique approach to the category; and 'there' offering consumers new ways to enjoy life's many flavours and good times responsibly.”

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Sectors: Spirits

Companies: Diageo, Smirnoff

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