News

SPI Group's Rooster Rojo Tequila - Product Launch

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

What's coming up in spirits in 2019? - Predictions

MORE

SPI Group's Rooster Rojo Tequila

SPI Groups Rooster Rojo Tequila range

SPI Group's Rooster Rojo Tequila range

Category - Tequila, 40% abv

Available - From October

Location - See below

Price - EUR22-24 (US$26-28) for the Blanco

SPI Group's Baltic unit, Amber Beverage Group, has launched a new Tequila brand. The move follows the firm's acquisition of Fabrica De Tequilas Finos in 2016.

The new brand, called Rooster Rojo, is 100% agave and filtered through Mexican silver. The range comprises a Blanco, Reposado and Anejo. 

The roll out will start next month in markets including the US, Mexico, Canada and the Baltics. From November, the brand will enter Russia, Germany, Spain and the UK. 

"Our aim with Rooster Rojo was to create a premium Tequila that stands out against key competitors," said global brand manager Mantas Zlatkus. "With the use of the Mexican 'Rooster' symbol, this is an ambitious new entrant within the category that not only represents the national identity of Mexico, but one that is full of fighting spirit. We are looking forward to working with our partners throughout the world to create an internationally recognised Tequila."   

The brand will be handled in the UK by Cellar Trends, in which SPI's Amber holds a minority stake

The road ahead for Tequila and mezcal - Research in Focus


Related Content

SPI Group mulls gin purchase, unveils new high-end Tequila brand - TFWA 2017

SPI Group mulls gin purchase, unveils new high-end Tequila brand - TFWA 2017...

SPI Group's Tulchan Scottish Gin - Product Launch - just-drinks EXCLUSIVE

SPI Group's Tulchan Scottish Gin - Product Launch - just-drinks EXCLUSIVE...

"The US has real brand calls. They are asking for an Avión Margarita" -  Pierre-Aymeric du Cray, VP ...

"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pern...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?