Market research
SPI Group's Bayou Single Barrel Batch 001
SPI Group's Bayou Single Barrel Batch 001 rum
Category - Spirits, rum, US, 40% abv
Available - In the US since September, coming to Europe before the end of the year
Location - See above
Price - In the UK, SRP of GBP45 (US$60) per 70cl bottle
SPI Group's Louisiana Spirits has added a limited edition iteration to its Bayou rum brand, with 12,000 units rolling out to the US and Europe. Bayou Single Barrel Batch 001 comprises liquid that has been aged in previously-filled rye barrels for two years and four months.
The expression was released in both the on- and off-premise in the US last month, while the UK, France, Italy, Greece and "other EU key countries" will take stock between now and the end of this year.
Single Barrel Batch 001 will be joined early next year by another limited expression, Bayou XO Mardi Gras. While details about the rum itself were not disclosed, Louisiana Spirits said the rum will be packaged in a glass decanter and sealed in a wooden enclosure.
"Our vision for Bayou Rum is to become the leader and benchmark of high-end sipping rums in the fastest-growing segment in the industry," said Stoli Group CEO Hugues Pietrini. "With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the US in the super-premium sipping rum space."
The two releases bring up the Bayou roster to five expressions, joining Bayou White, Spiced and Select.
SPI raised its majority stake in Louisiana Spirits earlier this year, taking full control of the craft distiller in June.
Click here for just-drinks' exclusive interview with Stol Group CEO Hugues Pietrini
Sectors: Product launches, Spirits
