ASIA PACIFIC: SPI Group recruits Belvedere exec for Asia Pacific post

By | 16 July 2013

SPI Group has appointed a new regional head for Asia Pacific

SPI Group has appointed a new regional head for Asia Pacific

SPI Group has announced another change of regional director in Asia Pacific – its third in 15 months.

The company, which owns the Stolichnaya vodka brand, said late last week that it has appointed Romain Ambrunn to head up its operations in the region. His appointment follows the departure of Nigel Bath in January.

Bath had held the position for less than nine months, after Frank Cohen quit the company in April last year “to pursue other interests”.

Ambrunn joins SPI from French drinks firm Belvedere, where he held the same role. Based out of Shanghai, he will report in to Robert Cullins, SPI's global commercial director.

Expert analysis

The Future of the Spirits Market in China to 2017

Synopsis • The Future of the Spirits Market in China to 2017 is the result of Canadean’s extensive market research covering the Spirits market in China. • The report presents detailed data on the Spirits consumption trends in China, historic and forecast consumption volume and value at market and category level, brand share, alcoholic strength, price segmentation data, and distribution channel data. • This report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years. Summary • This report provides authoritative and granular detail of the Spirits market in China; and in doing so fills the gaps in marketers’ understanding of market trends and the components of change causing them. • Based upon extensive secondary research, this report provides comprehensive and granular insights that allows marketers to confidently update their strategic and tactical plans. Scope Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Speciality Spirits, Tequila & Mezcal, Vodka, Whiskey. Detailed product sales segmentation for volumes is provided, including brand data (2009-12), sales by alcoholic strength (2009-12), sales by price segmentation (2009-12), and sales by distribution channel (2009-12), at the product category level. Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future. Reasons To Buy The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamic

Sectors: HR – personnel, Spirits

Companies: Belvedere, Stolichnaya

View next/previous articles

Currently reading -

ASIA PACIFIC: SPI Group recruits Belvedere exec for Asia Pacific post

There are currently no comments on this article

Be the first to comment on this article

Related research

Belvedere S.A. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

"Belvedere S.A. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT a...

Global market review of vodka – forecasts to 2018

Some interesting developments have been occuring within the Vodka category since the publication of our previous global market review of the category....

Cider/Perry in Uzbekistan

Cider/perry sales remain negligible in Uzbekistan due to a lack of awareness of such products and very limited demand....

Related articles

Review of the Year 2013 - Part V: Spirits

If Scotch sales receive an end-of-year bump this month, there's a good chance it is from whisky executives toasting a banner year for the brown stuff.

Review of the Year 2013 - Part IV: Wine

The final just-drinks management briefing of the year takes a look back at the last 12 months in the global drinks industry. The penultimate chapter in this five-part briefing reviews 2013 for wine.

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page