SPI Group is set to roll out a glow-in-the-dark bottle for its Stolichnaya vodka brand.
//i2.aroq.com/1/stoli_label.jpgStoli Night Edition will appear in selected – albeit unspecified – markets during the Autumn, SPI said earlier today (1 October). A global launch will be heralded at the TFWA World Exhibition in Cannes towards the end of this month.
The bottle will be used in 7cl, 75cl, 1-litre and 1.5-litre packs of Stolichnaya.
SPI Group has been battling with a boycott of Stolichnaya by members of the lesbian, gay, bisexual and transgender community in the US. Protestors have taken umbrage at the brand's Russian origin, after authorities in Russia introduced a ban on "propaganda of non-traditional sexual relations to minors".
Sectors: Marketing – advertising & promotions, Soft drinks
Companies: Stolichnaya
