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SPI Group names Lee Tatum as Kentucky Owl MD after Efimov exits

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Stoli Group USA, the US spirits unit for SPI Group, has appointed ex-Brown-Forman director Lee Tatum as MD of its Kentucky Owl Bourbon brand.

SPI Group bought the Kentucky Owl Bourbon brand in 2017

SPI Group bought the Kentucky Owl Bourbon brand in 2017

Tatum will oversee all aspects of Kentucky Owl, including the ongoing development of Kentucky Owl Park, a planned 420-acre theme park and distillery. He takes over responsibilities from Dmitry Efimov, who was president & CEO of Kentucky Owl. Efimov left Stoli Group last month, a spokesperson confirmed to just-drinks yesterday.

"Dmitry left amicably, but wanted to return with his family to Europe," the spokesperson said.

Tatum was previously director of portfolio innovation at Brown-Forman, where he helped launch Slane Irish Whiskey and introduce the company's first new Bourbon in 20 years, Coopers' Craft.

Meanwhile, Jim Beam Noe, a member of the family behind the Jim Beam brand and former distillery manager at Beam Suntory, will serve as lead consultant on Kentucky Owl Park. The project, announced almost 18 months ago, aims to be a showcase and brand home for the Kentucky Bourbon, which was acquired from founder Dixon Dedman at the start of 2017.

Stoli Group USA CEO Rudy Costello said: "These appointments ensure that we have the right strategy in place for Kentucky Owl, and are also a testament to our long-term commitment to this brand and category."

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Whiskey (Spirits) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Whiskey market in United States of America.

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