Stolichnayas Night Edition 2014

Stolichnaya's Night Edition 2014

SPI Group has unveiled new limited-edition packaging for its Stolichnaya vodka that is printed in temperature-activated ink.

The new design, the second from Stolichnaya's Night Edition range, reveals images of DJs, shakers, drinks and music symbols when chilled to under 15 degrees Celsius (60 degrees Fahrenheit), according to the company. It will roll out in “selected” airports at the end of this year and globally from January, SPI said.

The new bottle was unveiled at the Tax Free World Association exhibition in Cannes, France, this week, and tasting bars with a focus on the Night Edition will be set up in Hamburg, Frankfurt and Berlin airports.

The first Night Edition packaging, which glowed in the dark, was released last year.