SPI  is strengthening its North American unit

SPI is strengthening its North American unit

SPI Group has appointed a director for its North American Travel Retail unit.

John Karem took on the newly-created role on Friday, a spokesperson for SPI told just-drinks today (5 November). Karem is based in Miami and reports directly to SPI's global travel retail director, Jean-Philippe Aucher.

Karem joined SPI from beverage firm Bibo Mundi, where he was charged with identifying M&A opportunities. Prior to that, he was director of global business development at Phillips Distilling Company and VP of brand development at Liquidity LLC, the creator of Pinky Vodka. 

“John’s expertise in the travel retail space and spirits industry savvy, coupled with his extensive background in global business development and sales management will be a huge asset to our expanding duty free sector in North America,” Aucher said.

Last month, SPI's chief marketing officer told just-drinks that a boycott of Russian vodka by the gay community had “minimal” impact on its Stolichnaya brand.