SWEDEN: Spendrups to expand low-carb stable
Swedish brewer Spendrups is preparing to launch a stronger version of its low-carb beer next month.
Spendrups, Sweden's number two brewer, initially unveiled Spendrups Bright low-carb beer through retail outlets last year. The beer's abv is fixed at 3.5%.
The stronger version will have an alcohol content of 5% and will be sold through Systembolaget, Sweden's state-owned alcohol retail monopoly. Swedish alcohol law bans the sale of beers with an alcohol content exceeding 3.5% in retail outlets other than Systembolaget.
A Spendrups spokesperson said that the distribution agreement with the Systembolaget chain would have a "dynamic impact" in driving sales of Spendrups Bright.
Both the low and strong alcohol versions of Spendrups Bright contain 50% less calories than the company's traditional brands.
Spendrups marketing director Mats Wester said low-carb beers have a "promising future" in Sweden as consumers are becoming more focused on a healthy eating and drinking culture.
Sectors: Beer & cider
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