UK: Sparkling wine only off-trade winner in 2012 - figures
Champagne appears to be losing out to Cava, which is seen as an acceptable cheaper alternative
Sparkling wine was the only alcohol category in the UK off-trade to see volume rises in the past 12 months, according to latest figures.
Volumes for the category were up by 8% to 479,000 hectolitres in the 12 months to the beginning of February this year. Sales in the period rose by 11% for sparkling wine to GBP405m (US$606.5m), according to Nielsen figures released by the Wine & Spirit Trade Association (WSTA) as part of a market report late Friday (15 March). Sparkling wine was also the only category to see off-trade volume growth in the past 12 weeks, continuing its strong performance of late.
Separately, at a press briefing in London on Friday, Treasury Wine Estates' senior category insight manager Nicola Frinneby-Wake said sparkling wine is the “hero of the wine industry”, with Cava the "key to growth".
By contrast, off-trade Champagne volumes fell by 129,000 hectolitres to 6% in the year, while sales dipped by 4% to GBP321m.
For spirits, rum was the only category to see off-trade volumes rise in the past 12 months, edging up by 1%. Sales for rum were up by 6% to GBP278m.
For wine, the biggest-selling price point by volume in the off-trade remains GBP4.01-5.00, but volumes were down by 5% to 2.7m hectolitres in the year. The highest riser was wines priced GBP8.01-9.00, with volumes up by 19% in the 12 months, but remaining low overall at 122,000 hectolitres.
In the UK on-trade, volumes across all categories fell by 4% in the year, while sales were up by 3% to GBP23.2bn, figures from CGA Strategy showed. Liqueurs were the star performer, however, with sales up by 27% in the year to GBP701m.
WSTA chief executive Miles Beale said the overall fall in volumes in the on- and off-trade are a “further sign” the UK Government should re-think the alcohol duty escalator.
A report this month from Champagne's trade body showed that wealthy consumers from Russia and China are shoring up the Champagne market in the UK.
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- The decline of the flagship beer brand - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Diageo brands need "fixing and nurturing" - TWE
- Diageo revamps Gordon's gin bottle in UK
- SAB shareholders granted AB InBev vote split
- Craft Brew Alliance poised for AB InBev takeover?
- Diageo's Guinness Rye Pale Ale - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages