US soft drinks brand Sparkling Ice has revealed the flavour of its limited-edition mystery product, on sale since June this year, as Passion Fruit Punch.

The Mystery Fruit Flavour launch challenged consumers to taste, debate and guess the flavour via social media using the hashtag #WhatTheFlavorSweeps, with the chance to win prizes, including a Bose sound system, Sonos wireless speakers, free Spotify and iTunes vouchers, worth more than US$45,000. Winners were announced on a weekly basis from 15 May to 7 August, and a grand prize winner will be revealed on 8 August, who will win an all-expenses-paid VIP trip to California to attend a major music festival in April next year.

"Over 245,000 fans and followers participated in the social media contest, making it one of our most successful promotions to date," said Nina Morrison, VP of community and customer relations for Sparkling Ice owner Talking Rain Beverage Co. "We had guesses ranging from Blueberry Lemonade to Watermelon, Fruit Punch and more."

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