US: Soyuz-Victan backs US ice hockey team

Most popular

How to reach Gen Z in the coronavirus era - focus

Coca-Cola alcohol launch a statement of intent

Interview - Loch Lomond GTR head Andre de Almeida

How drinks brands can take advantage of TikTok

Interview - Beam Suntory CEO Albert Baladi


Soyuz-Victan is backing its pending US launch with the sponsorship of the country's ice hockey team.

The Ukrainian vodka producer said yesterday (1 May) that it had secured a five-year agreement with the US National Men's Ice Hockey Team. Financial details were not disclosed.

Soyuz-Victan will showcase its sponsorship of Team USA during the World Ice Hockey Championships, to be held in Riga, Latvia, between 5 May and 21 May. The company is an official sponsor of the World Championships, as well as the Russian Hockey Federation, the Russian National Hockey Team and the Russian Hockey Championships.

"Ice hockey is a critical element in our marketing programs in Europe," said Yaroslav Bondarenko, director of export marketing, "and we are pleased to be able to extend our sponsorships into the American market to support the impending launch of our products. The SV logo now will proudly be displayed on helmets and jerseys of two of the top contending teams (USA and Russia) in the world championship games."

Reports earlier this year claimed that the company is planning a partial float on the London Stock Exchange in the second half of this year. Soyuz-Victan will also launch SV Supreme vodka in the US later this year.

Sectors: Spirits

Related Content

Fever-Tree co-founder Charles Rolls to leave executive team

Fever-Tree co-founder Charles Rolls to leave executive team...

"In other companies, it would have taken us three years to do what we have done in past six months" ...

"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe C...

This week in spirits & wine, featuring US whiskey's continuing boom, the future of dusty spirits brands and EU wine producers poised for Japanese jump

This week in spirits & wine, featuring US whiskey's continuing boom, the future of dusty spirits bra...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?