Brown-Forman is launching its latest UK television push for Southern Comfort as part of a GBP1.25m (US$2.47m) marketing campaign leading up to Christmas.

The campaign will be rolled out next week, supported by national print and outdoor activity.

It follows a Southern Comfort screening called Start things up with SoCo, which was aired in June as Brown-Formaan attempted to prompt a name change amongst UK consumers.

The latest 30-second commercial, called All for One, focuses on a group of good friends who meet in their favourite bar and drink the brand.

Southern Comfort regional marketing manager Neil Aitken said: "The creative continues our theme of fusing the intense energy that manifests itself when a group of great friends get together, with great music, dynamic special effects, and bold graphics which talks to our consumers in a way that resonates with them."