News

USA: Southern Comfort gets first new look in 65 years

Most popular

What will be Ian Curle's Edrington legacy?

'Healthy alcohol' - the trend to watch in 2019?

Interview, Pernod Ricard CEO Alex Ricard - Part I

The beer category in 2019 - just-drinks predicts

MORE

For the first time in 65 years Southern Comfort is planning a complete re-design with a new contemporary look bottle. The new bottle will have concave sides embossed with the brand name "Southern" on one side and "Comfort" on the other, with a bolder typeface and a higher placement to improve visibility of the label.


Related Content

Brown-Forman to sell Southern Comfort, Tuaca to Sazerac for US$544m

Brown-Forman to sell Southern Comfort, Tuaca to Sazerac for US$544m...

Is Brown-Forman at the end of the Southern Comfort road? - Editor's Viewpoint

Is Brown-Forman at the end of the Southern Comfort road? - Editor's Viewpoint...

This week in spirits & wine, featuring Southern Comfort, Mila Kunis and Constellation Brands

This week in spirits & wine, featuring Southern Comfort, Mila Kunis and Constellation Brands...

Comment - Brown-Forman's Southern Comfort Faces Uncomfortable Dip

Comment - Brown-Forman's Southern Comfort Faces Uncomfortable Dip...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?