Southcorp is to launch a new wine brand in the US. The winemaker announced today that the Little Penguin range of chardonnay, shiraz, cabernet and merlot will hit the US in the next few months.

The company will pitch the range at a different part of the market to its Lindemans, Penfolds and Rosemount Estate wines.

Little Penguin will target consumers "less interested in traditional wine brands," a company spokesman told Reuters. Southcorp does not expect it to have an adverse effect on the company's existing brands.

Further details on the distribution and pricing of the new wine will be released shortly.