AUSTRALIA: Southcorp merger to thwart spirit giant takeover, says CEO

By Chris Brook-Carter | 22 May 2001

The CEO of the newly merged wine business of Southcorp and Rosemount Wines said today that the merger had gone ahead to stop the world's spirits giants mounting a takeover bid of the Southcorp business. Chief executive Keith Lambert said: "The major spirit companies had operated to their head room after the Seagram sale so wine would start to attract the spirits companies. This we felt would be detrimental to Australian wine and detrimental to us in a supply and distribution sense.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The CEO of the newly merged wine business of Southcorp and Rosemount Wines said today that the merger had gone ahead to stop the world's spirits giants mounting a takeover bid of the Southcorp business. Chief executive Keith Lambert said: "The major spirit companies had operated to their head room after the Seagram sale so wine would start to attract the spirits companies. This we felt would be detrimental to Australian wine and detrimental to us in a supply and distribution sense.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

COLOMBIA: Diageo launches new look for flagship
Diageo is looking to change the image of one of its flagship brands in Colombia.

US: Fortune confirms Allied bid talks
The US consumer goods group Fortune Brands has confirmed it is in talks about launching a joint bid with Pernod Ricard for Allied Domecq.

UK: Diageo launches global ads for Smirnoff Ice
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page