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UK: Southcorp enters alliance to drive on-trade sales

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Southcorp Wines and Matthew Clark have announced they are to enter a long-term strategic alliance, in an attempt to transform Southcorp's on-trade business in the UK. The deal will see Matthew Clark, through its Grants of St James's Wines and Wholesale divisions, represent the Southcorp brands, Lindemans, Rosemount Estate and Penfolds to the UK on-trade. Lindemans, Rosemount Estate, Penfolds and Seaview will join Southcorp's existing regional wines Wynns Coonawarra Estate, Seppelt, and James Herrick, all available through Matthew Clark Wholesale's Wine list.


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