An internet bulk wine broking company based in Paarl, South Africa has sold R1.5 million ($194,805) worth of wine in its first three weeks of trading. More than 40 wine producers throughout the Cape have started using WineTrader, which is linked to, a retail e-commerce website. The site has already attracted 56 local and international buyers and, like the number of Cape producers using the site, is growing on a daily basis, said Gert Bormans, MD of WineTrader.