UK: Somerfield to launch Chile, Argentina own-labels

Most popular

Consumers need help in making healthier choices

Pernod is buying Malfy for the flavour - comment

just-drinks interview - Monkey 47

Wine in 2021 - just-drinks predicts

Can 'community commerce' solve DTC woes?


UK retailer Somerfield is to sell two own-label wine ranges from South America.

The company, in tandem with brand consultants Vibrandt, has created two own-label brands; Dios de Sol from Argentina and Caballito from Chile.

Angela Mount, senior wine buyer at Somerfield, said: "Somerfield's mission is to over-deliver on quality at every price point. At the point of purchase consumers need simplicity, clarity and they need to trust the quality."

Dios del Sol will be available in Somerfield stores at the end of the month, while the Caballito range will be launched early next year.

Sectors: Wine

Related Content

"By 2025, nootropic drinks will be worth over US$7bn - that's a conservative estimate." just-drinks ...

"It's okay to fail, but do it fast and do it cheap" - just-drinks speaks to Atom Labs global head of...

Why mindful consumption will bring carbon counting to soft drinks labels - comment

Why mindful consumption will bring carbon counting to soft drinks labels - comment...

"Wine has been inherently conservative for a very long time" - just-drinks speaks to Kingsland Drink...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?