S ARABIA: Soft drinks sales to get energy boost - report

By | 8 April 2013

Saudi Arabias population is growing fast

Saudi Arabia's population is growing fast

Energy drinks will help grow Saudi Arabia's soft drinks market by 8% a year, according to reports.

Malt drinks and flavoured dairy products will also boost sales as new categories seep into the kingdom, the Saudi Gazette reported, citing research from Kantar Worldpanel. Kantar also said the new high-growth categories are fragmenting the Saudi beverage market.

However, Kantar added: “Though the ‘newer formats’ are gaining momentum, these categories are more inclined towards expats who seems to be the early adopters. Locals still prefer traditional beverages like coffee, concentrates and laban.”

Laban is a cold beverage of yoghurt mixed with water and salt.

Saudi Arabia has a population of 28m, which grows at 3% a year, or three times the global average, the report said.

To read a management briefing on drinks industry logistics in the Middle East, click here.

Expert analysis

The Future of Retailing in Saudi Arabia to 2016

Future forecasts and historic market data can improve market and strategic planning- Understand which channels and products will be the major winners and losers in the coming years- Know the share of sales between different products in your key channels and how this will develop- Assess the impact of economic recession and recovery on market growth

Sectors: Emerging markets – BRIC, Soft drinks

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