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UK: Soft drinks sales creep up in 08 - BSDA

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Soft drinks sales grew 1%  in value but declined 1.1% in volume in 2008, to stand at GBP13bn (US$19.5bn) and 13,905m litres, the British Soft Drink Association's (BSDA) 2009 UK Soft Drinks Report shows. 

Enhanced waters outperformed other categories with volume growth of 21%, while sports and energy drinks rose 11%, said the BSDA yesterday (7 May).

Carbonates reported low single-digit growth, but bottled water volumes slipped 5.5%, compared to 2007.  Retail sales of fruit juice, meanwhile, fell by 4% in value, despite a rise in volume sales.

Smoothie volumes fell by 20% due to the economic downturn, although the category's market share remained at 5%.

Low calorie and no-added sugar drinks accounted for 61% of total soft drinks volume.

The BSDA predicted a return to volume growth in 2010, with volumes set to hit 14.9bn litres by 2013.


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