The Indian Beverages Association (IBA) has reacted cautiously to a new study by India’s health ministry on how carbonated drinks affect young consumers’ health.

Although noting a previous study had found a correlation between cola consumers and obesity, it is possible that the new study will not link soft drinks to health damage, IBA secretary general Arvind Varma told just-drinks. “Let’s wait for the results,” he said today (16 February).
The National Institute of Nutrition is expected to release the results of the study next February. Scientist Dr G S Toteja, with the Indian Council of Medical Research, told just-drinks that the study involves screening 2,000 people aged 18-35.

The IBA was established last June and has Coca Cola and PepsiCo as members. Both have diversified to sell fruit-based drinks, a segment growing 30% annually.

Last week, India's Supreme Court ruled that representatives of drinks producers could not sit on food safety panels in India.