The study said a 20% tax would cut obesity by 1.3%

The study said a 20% tax would cut obesity by 1.3%

The British Soft Drinks Association (BSDA) has criticised new research calling for a soft drinks tax, saying higher levies will not curb obesity.

BSDA director general Gavin Partington said today (1 November) that obesity is “far more complex than this simplistic approach (a tax) implies”. He added that “trying to blame one set of products is misguided”, especially when soft drinks account for just 2% of calories in an average diet.

Partington comments were in response to a study this week in the British Medical Journal that claimed a 20% tax on sugary drinks would cut the number of obese adults in the UK by 180,000, or 1.3%. The research said the biggest reduction would be in people under 30, according to the BBC.

The UK's soft drinks industry is facing intensifying calls for a new levy on the sector. In February it was also forced to speak out

Last week, the CFO of Mexico-based bottler Coca-Cola FEMSA said a proposed sugar tax in the North American country would lead to job losses if implemented.