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US: SoBe, Planet Smoothie sign smoothie collaboration

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The Planet Smoothie chain and Pepsi subsidiary South Beach Beverage are set to collaborate on a line of energy smoothies in the US.

The three flavours being rolled out this month at all Planet Smoothie locations are 'Tropical Twister', 'Manic Mango', and 'Orange Fever', the companies said late last week. Each is infused with SoBe's popular caffeinated energy drink Adrenaline Rush, and will target active consumers with "specific needs such as low sugar or high protein", said Planet Smoothie VP Chris McCracken.

"This line of energy smoothies combines our real-fruit beverages with a shot of energy, with no compromises on taste," he said.

Consumers can also add need-specific nutritional supplements to any drink with eight varieties of 'Blasts', each targeting a unique focus, including the Women-Only and Fat Burner.


Sectors: Soft drinks, Water

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