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US: Smoothie King launches energy offerings

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The New Orleans-based fruit smoothie producer Smoothie King has introduced a range of energy smoothies containing caffeine under the brand X-Treme Energy Smoothies.

The company said yesterday (17 August) that the new products, which are reformulated versions of the Pep Upper and Instant Vigor smoothies, provide both the nutritional benefits of smoothies along with a caffeine boost.

With demand for energy drinks on the rise, Smoothie King president and CEO Steve Kuhnau said that customers had been asking for this type of product. "Not only will the X-Treme Energy Smoothies provide added energy to jump-start the day or support a tough workout," Kuhnau said, "but, compared to energy drinks currently available on the market, our smoothies will provide unmatched taste and flavour, along with the added nutritional benefits of freshly blended fruit."

The caffeine ingredient, which the company calls X-Treme Caffeine, helps provide "quick energy, mental clarity and a sustained energy boost", according to Smoothie King. Each smoothie provides around 199 mg of caffeine, equivalent to around two cups of coffee, the company said.

The Pep Upper smoothie features a combination of strawberries, passion fruit, papaya and vanilla protein blend, along with X-Treme Caffeine. Instant Vigor contains strawberries, pineapple, lemon, vanilla protein blend and the X-Treme Caffeine.

In addition to the new energy smoothies, Smoothie King has introduced the Smoothie King Energy Green Vitamin, a natural supplement containing high-potency doses of vitamins and minerals, which it says will aid antioxidant protection and energy production. The company added that the product contains no artificial colours, flavours, binders, fillers or synthetic vitamins.


Sectors: Soft drinks, Water

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