Market research
The Advertising Standards Authority was outside its immediate area of expertise when it ruled an advertisement by the manufacturers of Ribena Toothkind was misleading, according to the chairman of the British Dental Health and Science Committee, Dr Geoff Craig.Commenting on the ASA's decision asking Smithkline Beecham to delete claims on advertisements that "Ribena Toothkind does not encourage tooth decay", Dr Craig told just-drinks.
Get full access to all content, just $1 for 30 days
A Message From The Editor
Only paid just-drinks members have unlimited access to all our content - including 21 years of archives.
I am so confident you will love just-drinks membership that today I can offer you 30 days access for $1.
It’s a fantastic offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
