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US: Smirnoff to add Black Cherry to range

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Diageo-owned vodka brand Smirnoff is to launch a black cherry flavour next month, the company has announced.

"Flavoured vodkas are on fire and Smirnoff leads this growth," said Pamela Bower-Nye, vice president, Smirnoff. "The addition of the bold, muscular Black Cherry complements our stellar existing portfolio of flavours."

The Smirnoff flavoured range also includes Watermelon, Strawberry, Cranberry, Raspberry, Vanilla, Citrus, sweet Orange and Green Apple. All are available in 50ml, 375ml, 750ml, 1L and 1.75L sizes, with the 750ml bottle selling for around US$12.99.


Sectors: Spirits

Companies: Diageo

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