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US: Smirnoff and James Bond – they’re back

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

The just-drinks Analyst returns

Where will Pernod focus its attention in 2019-21?

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Smirnoff is set to launch a tie-in campaign with the new James Bond film.


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