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Small Town Brewery's Not Your Mom's range - Product Launch

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Small Town Brewery's Not Your Mom's range

Small Town Brewerys Not Your Moms range

Small Town Brewery's Not Your Mom's range

Category - Alcoholic soda, 5.2 to 5.9% abv

Available - From next month

Location - US, nation-wide

Price - SRP of US$10.99 for 6x12ox bottles; US$2.49 for individual 24oz cans

Distribution - Pabst Brewing Co

Small Town Brewery, the company behind the successful Not Your Father's Root Beer, has launched a new range of hard sodas under the Not Your Mom's banner.

The range comprises Not Your Mom's Apple Pie, Not Your Mom's Strawberry Rhubarb and Not Your Mom's Iced Tea and will roll out in the US off-premise from 1 March. 

Small Town said the idea for Not Your Mom's came from the growing consumer demand for fruit and tea flavours. 

"With their immersive flavours and homemade appeal, Not Your Mom's fruit- and dessert-inspired brews represent the next generation in flavoured craft," said Small Town Brewery CEO Gleb Lifshits.

The range will be available in six-packs of 12oz bottle as well as 24oz individual cans of Iced Tea.

Not Your Father's Root Beer gained national distribution in the US in mid-2015 and accelerated quickly to become one of the fastest-growing alcohol brands in the country. The brand paved the way for a number of alcoholic root beer launches from companies including Anheuser-Busch InBev, however growth for the brand has since fallen back.


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