News

CANADA: Sleeman plans Ontario assault

Most popular

Why brown spirits is behind low- & no-alc curve

Pernod is back in Kentucky, but why did it leave?

Anheuser-Busch InBev Performance Trends 2014-2018

How UK craft brewers are winning with Generation Z

Mainstream media is confusing spirits' consumer

MORE

Sleeman Breweries Ltd has said that it hopes to double its market share in Ontario within five years. The Canadian company also said, however, that it will not compromise its reputation by lowering prices to compete in the province's current beer price war.

The brewer has 10% market share in Alberta and British Columbia but only half of that in Ontario and Quebec.

Instead, it has launched a new product, Sleeman Original Draught, and will alter marketing to entice younger consumers.

In the meantime, Sleeman will cut costs after reporting a first-quarter profit drop to C$1.6m, compared with C$2.2m last year, CEO John Sleeman told the company's annual meeting on Wednesday (18 May).


Sectors: Beer & cider

Related Content

AG Barr’s Funkin Pro Sugar-Free cocktail syrup - Product Launch

AG Barr’s Funkin Pro Sugar-Free cocktail syrup - Product Launch...

Carlsberg readies summer experiential push in UK for Mahou lager

Carlsberg readies summer experiential push in UK for Mahou lager...

Drynks Unlimited's Smashed Berry & Smashed Citrus - Product Launch

Drynks Unlimited's Smashed Berry & Smashed Citrus - Product Launch...

Pernod Ricard is back in Kentucky with Rabbit Hole Whiskey, but why did it ever leave? - Comment

Pernod Ricard is back in Kentucky with Rabbit Hole Whiskey, but why did it ever leave? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?