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CANADA: Sleeman Breweries sues microbrewer Dead Frog

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Canada's third largest brewer, Sleeman Breweries, is suing British Columbian microbrewer Dead Frog Brewery, accusing it of infringing the Sleeman trademark with its clear bottle design.

The Dead Frog Brewery has said it will fight the suit, claiming that Sleeman does not own the right to package beer in clear bottles and that the logos imprinted on the bottles are different.

Dead Frog founder Derrick Smith said: "We taste different, we look different, we sound different. So, this lawsuit is silly, a waste of time and energy."

John Sleeman, CEO, said: "Sleeman will always vigorously defend its trademarks, especially where my family's heritage is concerned."

Sleeman was founded in 1988, using turn-of-the-century beer recipes. It was the largest Canadian-owned beer company until it was sold to Japan's Sapporo Breweries in 2006.


Sectors: Beer & cider

Companies: Sapporo Holdings

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