Goodbye Skyy Spirits, hello Campari America

Goodbye Skyy Spirits, hello Campari America

The North American spirits division of Gruppo Campari, Skyy Spirits, has changed its name to align itself more closely with its parent company.

Skyy Spirits, named after Campari-owned Skyy vodka, will become Campari America this month, the unit confirmed earlier this week. The subsidiary, which is wholly-owned by Campari, covers the US, Canada, and Puerto Rico.

“Even though our portfolio has grown over the past several years …, the Skyy Spirits company name was inherently associated with only one brand,” said Campari America's chairman & CEO, Gerry Ruvo. “We felt the time was right to make the switch to Campari America, further demonstrating the breadth and depth of our products, while at the same time more closely associating ourselves with the … resources of our parent company.”

As well as representing the Campari-owned brands, Campari America is also the US distributor for whiskies, rums and liqueurs from Suntory, Morrison Bowmore Distillers, Berry Brothers & Rudd, and Compañía Licorera de Nicaragua.

Gruppo Campari acquired Skyy Spirits in 2002. Today, the Italy-based group owns around 45 brands that are distributed in 190 countries and claims to be the world's sixth-largest premium spirits company.

Separately, the division announced this week that it has renewed its distribution agreement in the US with Southern Wine & Spirits of America. The partnership will start to cover the state of Indiana, along with the following markets: Arizona, northern California, southern California, Colorado, Delaware, Florida, Hawaii, Illinois, Kentucky, Maine, Nevada, New Hampshire, New Mexico, New York, Ohio, Pennsylvania, South Carolina and Vermont.