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CHINA/US: SkyPeople Fruit Juice looks to raise investment

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SkyPeople Fruit Juice, the US-listed juice producer operating in China, is stepping up efforts to raise funds from US investors.

SkyPeople has retained HC International as its strategic investor relations advisor with a mandate to be more proactive in attracting investors.

"They are looking to expand their exposure to US investors through more aggressive outreach programmes with us," HC International senior vice president John Mattio told just-drinks.

"We specialise in putting our clients in front of institutional investors who run hedge and mutual funds," he said.

SkyPeople is a holding company for Chinese firm Shaanxi Tianren, which produces concentrated apple, kiwifruit, pear and a branded consumer fruit juice.

SkyPeople recently reported third quarter net profits and sales up by 76% and 67% respectively on the same period a year earlier.

China's juice market has been hotly tipped for growth and is attracting major foreign interest.

Last year, China's Ministry of Commerce blocked Coca-Cola from acquiring China's juice market leader, Huiyuan Juice Group, for US$2.4bn. Still, the US soft drinks giant has pledged to invest $2bn over the next three years in China, which is its third largest soft drinks market in volume terms.


Sectors: Soft drinks, Water

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