The former president and COO of Coca-Cola Bottling Philadelphia has joined the board of Skinny Nutrional Corp. in the US.

Skinny Nutritional, the global marketer and distributor of the Skinny water brand, said today (9 April) that Ron Wilson will "lend his expertise in developing and executing the company's strategic sales and distribution plans".

Wilson, who brings over 37 years of experience within the soft drinks industry and was formerly president of the Coca-Cola Bottlers' Association and a board member of The Dr. Pepper Bottlers' Association, has identified Skinny Water as "the next big idea similar to Vitamin Water".

Wilson said: "I led one of the largest coke bottlers in the US and the fourth largest minority owned business. As a member of Skinny's board of advisors, I feel I can bring my expertise in the beverage industry to help them in areas such as marketing, organisational development and distribution."

Skinny Nutritional Corp president and CEO, Don McDonald, added: "We are excited to have Ron on our team. His experience and expertise in brand-building and beverage distribution will be beneficial in the coming months as we expect to roll-out the new Skinny Water product line next month."