Thailand beverage producer Singha is to invest THB500m (US$14m) annually to boost tourism and agricultural projects in northern Thailand. 

The company will make the investment through its Singha Park site, a 3,000-acre development in Chiang Rai featuring bike trails, zip-lines and a garden. The company said that revenue from the venture would go "back to the projects' employees and communities".

Singha Park MD Pongrat Luangthamrongcharoen said the park's development is part of Singha's support for local communities.

The investment includes growing fruit, which will be exported to markets including Europe.

Agricultural scientist Saowaluk Chinnamat said: "We are confident we can get the yields."

A spokesperson told just-drinks that the support would be un-ending. "It will be passed on from generation to generation," they said. 

Singha is owned by Boon Rawd Brewery. As well as its namesake Singha beer, the company produces Singha soda water, Purra water and Syder Bay RTDs.