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UK: Simran launches soft drink brand

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Simran Enterprises is launching a new brand of soft drinks in the UK.

The company will unveil the Fabulous Fruit Juice Company range later this month. Simran already produces Thirsty soft drinks and Juice2Go. The drinks will be available in six different flavours: including guava & lime and blueberry & raspberry.

The range will be available in 500ml servings. The packaging features a wide neck PET bottle and branding to attract consumers to the brand, the company said today (6 March).

"We have worked extremely hard to bring something special to the still soft drinks market, the brand focuses on the delivery of a great tasting product," said Fabulous Fruit Juice Company's marketing manager Robin Gleave.

"Early reactions to the range have been overwhelmingly positive and we are eagerly anticipating the official launch at the Food and Drink Expo."

The Food and Drink Expo event takes place in Birmingham from 19 - 22 March.


Sectors: Soft drinks

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