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US: Simply Orange enters third year of orange bag campaign

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Simply Orange Juice Co. is entering the third year of its offer to give US consumers a bag of fresh oranges if they do not agree that its juice tastes "as fresh as a juicy orange".

The Coca-Cola Co.-owned juice company said yesterday (28 February) that 'The Orange Back Guarantee' competition, which will begin next month and run until 21 May, will offer consumers the opportunity to take up the taste test for its juice drinks.

Simply Orange director of marketing Allison Barrett said: "We are confident that consumers who try any of the four varieties of Simply Orange orange juice will love them. The Orange Back Guarantee gives consumers a guarantee on that promise. If our consumers don't agree, we'll pay for a bag of oranges."

The company said that it plans to extend its guarantee to both its Simply Lemonade and Simply Limeade brands with a 'Citrus Back Guarantee' scheduled for the summer.

The Simply line has expanded to include four different varieties of Simply Orange including Original, Calcium, Grove Made and Country Stand, now available in multiple packages: 59oz, 89oz, 59oz twin pack and 13.5oz single serve bottles.

Two years ago, the company expanded the Simply line to include Simply Lemonade and Simply Limeade while, last year, it launched Simply Apple and Simply Grapefruit.


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