UK: Silver Spring revamps Perfectly Clear range

By just-drinks.com editorial team | 19 April 2010

Silver Spring has updated and added to its Perfectly Clear range

Silver Spring has given its Perfectly Clear flavoured water brand a revamp with the addition of a range of “real fruit” variants.

Available from this month, flavours include; Heavenly Cherries; Divine Summer Fruits; Scrumptious Strawberry; Crisp Red Apple; and Zingy Lemon & Lime. All are available in 1.5-litre bottles, the firm said today (19 April).

Silver Spring said it has positioned the new variants as “healthy” soft drinks, and has secured listings with Tesco and Morrisons for the range.

The bottle’s shape and wrapping has also been redesigned focusing on the brand’s sugar-free and no artificial colours credentials.

Silver Spring managing director Neill Cotton said: “The reinvigoration of Perfectly Clear will give it a point of difference on-shelf and broaden its appeal; the flavours, packaging and ingredients are on-trend with the sector. We have revisited all the flavours and ingredients, moving with the market. The qualities of real fruit have been enhanced and the range is entirely sucralose-based.”

All flavours are available in still and sparkling varieties.