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UK: Silver Spring launches Perfectly Clear 500ml format

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Silver Spring has launched its “real fruit” Perfectly Clear line in a 500ml format for the UK market.

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The smaller bottle size, available in five variants, is targeted towards consumers “on-the-go”, the firm said today (1 June).

Silver Spring managing director Neill Cotton said the move follows the successful launch of its 1.5-litre bottle, which he said had been "positively received" by the market.

In April, Silver Spring gave its Perfectly Clear flavoured water brand a revamp with the addition of a range of “real fruit” variants. Flavours include; Heavenly Cherries; Divine Summer Fruits; Scrumptious Strawberry; Crisp Red Apple; and Zingy Lemon & Lime.


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