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Signature Brew's In the Dark smoked lager - Product Launch

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Signature Brew's In the Dark smoked lager

Signature Brews In the Dark is available in the UK on- and off-premise

Signature Brew's In the Dark is available in the UK on- and off-premise

Category - Beer, 5.1% abv

Available - From this month

Location - The UK, in the on- and off-premise and from Signature Brew's website 

Price - SRP of GBP3.25 (US$4.35) per 33cl can

East London brewery Signature Brew has teamed up with UK rappers DRS & Dynamite MC to launch a beer named after the duo's latest album.

In the Dark is a "dark smoked lager" made with beech-smoked malt. The beer has dark fruit and cinder toffee tones.  

Signature Brew is also launching a 5%-abv beer called Passions, a New England pale ale with oats and wheat as a base. Passions will retail for GBP3.65 per 33cl can.

In The Dark is not the first musical collaboration for Signature Brew. Last month, the brewer launched Long Hot Summer lager in partnership with UK band Sports Team.

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Expert Analysis

Beer & Cider in the United Kingdom

Beer & Cider in the United Kingdom

Beer & Cider in the United Kingdom industry profile provides top- line qualitative and quantitative summary information including: market size (value 2014- 18, and forecast to 2023). The profile also ...

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