News

Sierra Nevada Brewing Co founder stands down, ushers in new CEO

Most popular

Six trends shaping cannabis beverages

Pernod Ricard plan under fire - Analysis

When is a rum not a rum? When it's Captain Morgan

Heineken takes 'Newky Brown' to California

MORE

California-based brewer Sierra Nevada Brewing Co has promoted Jeff White to the role of CEO.

Sierra Nevada has two breweries - one in California, the other in North Carolina

Sierra Nevada has two breweries - one in California, the other in North Carolina

The company confirmed to just-drinks late yesterday that White, who has been COO since 2016, stepped into the role in October last year. White replaces Ken Grossman, Sierra Nevada Brewing's co-founder.

Grossman, who has held the CEO role since the brewery opened in 1980, will now become chairman of the board of directors. White will report in to Grossman.

"Ken will still be deeply involved with our quality and innovation departments, and plans to spend more time in the market with our wholesalers, retailers and customers," the spokesperson said. "With Jeff overseeing day-to-day operations, Ken will be able to focus even more on these areas."

Prior to being COO, White was systems integration director at the company.

Sierra Nevada has breweries in Chico, California and Mills River in North Carolina. 

What's coming up in beer in 2019? - Click here for just-drinks' predictions for the year ahead


Related Content

The just-drinks Interview - Sierra Nevada Brewing Co founder Ken Grossman - Part I

The just-drinks Interview - Sierra Nevada Brewing Co founder Ken Grossman - Part I...

The just-drinks Interview - Sierra Nevada Brewing Co founder Ken Grossman - Part II

The just-drinks Interview - Sierra Nevada Brewing Co founder Ken Grossman - Part II...

The Coca-Cola Co CEO Muhtar Kent set to stand down

The Coca-Cola Co CEO Muhtar Kent set to stand down...

This week in beer & cider, featuring an interview with Carlsberg CEO Cees 't Hart, a new CEO for Boston Beer Co and results from Heineken, Molson Coors and Kirin 

This week in beer & cider, featuring an interview with Carlsberg CEO Cees 't Hart, a new CEO for Bos...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?