News

UK: SHS Group appoints combined drinks, sales chief

Most popular

Latest sexism row is a whisky watershed

Heineken must cut costs to aid recovery - analysis

The just-drinks analyst returns

Interview - Treasury CEO Mike Clarke - Part II

How COVID has accelerated the sobriety trend

MORE

SHS Group has brought its drinks unit and sales & marketing team closer together with the appointment of a combined head.

Peter Butler will take on the newly-created role of divisional MD for the SHS Group immediately, the company said today (June 25). Butler will take responsibility for both the SHS Drinks Division and the SHS Sales & Marketing GB business, it said.

“As we embark on the next stage in the development and growth of the business we wanted to create a management team structure which will enable us to forge closer working relationships between the SHS Group drinks division and sales and marketing division,” SHS Group MD Michael Howard said.

The drinks unit handles brands including WKD, Merrydown, Bottlegreen and Shloer while the sales team control distribution and marketing for companies including Heineken.

At the same time, Finn O’Driscoll will become sole MD for the drinks unit after sharing responsibility with Karen Salters since 2009. Salters is moving to a “new strategic position within the SHS Group”, the company said.

SHS extended its WKD range with two new flavours in May, Green and Orange.


Sectors: Beer & cider, Spirits

Companies: Heineken

Related Content

Heineken UK's David Forde named next C&C Group CEO

Heineken UK's David Forde named next C&C Group CEO...

"We're living in a world of the unknown" - just-drinks speaks to Umi Patel, CMO for PepsiCo Beverage...

Functional drinks flex their muscles as 'ultra-performance' takes hold - comment

Functional drinks flex their muscles as 'ultra-performance' takes hold - comment...

Asahi Group redraws beer structure in Europe, international

Asahi Group redraws beer structure in Europe, international...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?