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SHS Drinks' WKD Lemon

SHSs WKD Lemon is packaged in a 70cl glass bottle

SHS's WKD Lemon is packaged in a 70cl glass bottle

Category - RTDs, 4% abv

Available - From next month

Location - The UK

Price - SRP of GBP2.99 (US$3.70) per 70cl bottle

SHS Drinks has added a lemon variant to its WKD RTD brand in the UK. 

The company said yesterday WKD Lemon be available in 70cl glass bottles. Other variants in the WKD range are packaged in both 70cl and 27.5cl bottles.

Rolling out across all trade channels, WKD Lemon will be supported by POS kits, social media and digital advertising.

"WKD Lemon will bring an exciting citrus dimension to the range," says Nick White, head of marketing at SHS Drinks. "Lemon is a classic, ever-popular drink flavour and expanding our offering will further increase WKD's appeal to its core 18 to 24-year-old target market."

The new flavour is the fourth addition to the WKD range in two years following the launches of WKD Mango Crush, WKD Pink and WKD Dark Fruit. The most recent launch was Dark Fruit in January.

How white spirits is trying to ride the hard seltzer craze - Click here for a just-drinks comment


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